Effortless. Natural. Refined.
Fry’s is a neo-traditional cosmetic label for men who embrace effortless styling, drawing on English heritage craftsmanship and Australia’s laid-back connection to nature. Our minimalist formulas work with your hair and skin, enhancing natural texture and movement rather than masking them. Inspired by the elements, Fry’s blends high-performance botanicals with modern simplicity, delivering pure, uncomplicated luxury rooted in tradition and shaped by life by the sea.
The Body Collection
The Body Collection by Fry’s is all about looking after your skin the same way you look after your hair - naturally, effortlessly, and with the right amount of care. These are the everyday essentials for sun-soaked skin, made to hydrate, restore, and keep things simple. No overthinking, no long routines - just good products that do what they’re meant to.
Get in touch.
Got a question, an idea, or just want to say hey? We’re always up for a chat. Whether it’s about products, stockists, collaborations, or you just want to know the best way to style your hair after a swim - we’re here.