Taking it Easy

Fry’s is a modern grooming brand born in Byron Bay. Clean cut and grounded in simplicity, we believe good grooming should feel effortless. Our natural products and easy routines are made to fit your lifestyle. You’ll find us in trusted barbershops across the country, each one embracing the Fry’s approach to honest, no-fuss care. Whether you’re in for a trim or picking up the essentials, take a moment for yourself. This is grooming done right.

The Surfer

Sun-drenched, salt-tousled, nature-loving

The Tradesman

Tough hands, dry skin, zero fuss

The Creative

Thoughtful, aesthetic-driven, detail-oriented

The Businessman

Clean-cut, well-kept, elevated basics

GQ logo in black and white.
Men's Health magazine logo in white
Esquire logo in white text on a transparent background

Get in touch.